Our Story
Built over
generations.
What began with a small business in 2013 has grown into something much more meaningful — a family journey built on quality, relationships and the trust of our customers.
Since 2013
The Beginning
I didn't start the business.
I grew up with it.
People often ask me when I started my business. The simple answer is that I did not start it myself. I grew up watching it become a part of our family.
In 2013, my father started UJJWAL KITCHEN KING PRODUCT with a simple idea — provide quality kitchenware and household products while building genuine relationships with customers and retailers.
At that time, I was just a child. I did not understand business in the way I do today. But I was able to see something much more important: customers returning, relationships becoming stronger, and a business slowly growing through trust.
2013
Where it all
began.
Every business has a beginning. Ours started with honesty, hard work and a commitment to quality.
My father believed that a business was not built simply by selling products. It was built by keeping promises, understanding customers and delivering value consistently.
Those principles became the foundation of UJJWAL KITCHEN KING PRODUCT and continue to influence the way we work today.
2015
Learning the
business.
By 2015, I had started spending more time understanding the business around me.
I was not thinking about becoming an entrepreneur. I was simply learning from my father and observing how he dealt with customers, retailers and everyday challenges.
Watching customers return again and again made one thing clear to me: long-term business is built through relationships, consistency and trust.
Those years became an education that no classroom could provide. Every customer interaction and every challenge gradually shaped how I think about business.
What We Learned
The lessons were simple.
But they stayed with us.
Trust
Trust takes time. It comes from being honest, keeping commitments and treating every customer relationship seriously.
Quality
The product matters, but so does the experience around it. Quality has always been an important part of what we promise our customers.
Consistency
A business grows through the small things done correctly, repeatedly and with the same level of care.
Growing Together
More than
products.
Over the years, our offline network continued to grow across different markets. Retailers, customers and business relationships became an important part of our story.
We never looked at success only through the number of products sold. For us, a returning customer or a retailer continuing a relationship was just as important.
That experience gave us confidence to think beyond our existing markets and eventually take our next step.
The Next Chapter
The birth
of Yarche.
Years of offline experience made us think about the next step. We wanted to take the same approach to quality, relationships and customer service beyond our local markets.
That idea became Yarche.
Yarche is our digital identity — built on the experience we have gained since 2013 and the relationships that helped us reach this point.
Moving online did not mean leaving our roots behind. It meant finding a new way to carry those values forward.
2026
A new identity.
The same values.
In 2026, our journey entered another chapter as UJJWAL KITCHEN KING PRODUCT evolved into Ujjwal Household Pvt. Ltd.
The change represents more than a new name. It reflects our intention to build stronger systems, explore new opportunities and create a future-ready business while remaining connected to the values on which everything began.
Today
The story is still
being written.
Today, every order and every customer relationship is connected to a journey that began back in 2013.
We have changed, learned and grown along the way, but the foundation remains the same: quality, honesty and respect for the people who choose to do business with us.
From our father's first steps in the business to the digital journey of Yarche today, this is a story that is still evolving.
It started with a family,
a business and a belief
in doing things well.
More than a decade later, we are still learning, still growing and still building on the same foundation.
Ujjwal Household Pvt. Ltd. · Since 2013